The Pickle Index
The Pickle Index is told in three forms (four if you count the Kindle edition): a conventional paperback book, a lavishly illustrated two-volume hardcover that tells the story from two distinct points of view, and a digital app that purports to be the actual, government-decreed Pickle Index in question, a recipe-exchange network that itself tells a story. With the books you are, as Horowitz has put it, “a human in the real world, reading”; the app puts you inside the story you would otherwise be reading about, providing what he calls “the thrill of discovery.” A word of warning about the recipes, however: Don’t.
Eli Horowitz (author) is the co-creator of Homecoming, both the podcast and television series; The Silent History, a digital novel; The Clock Without a Face, a treasure-hunt mystery; and Everything You Know Is Pong, an illustrated cultural history of table tennis. He was the managing editor and then publisher of McSweeney’s; his design work has been honored by I.D., Print, and the American Institute of Graphic Arts. Previously, he wrote science trivia questions based on popular films of the 1990s and was briefly employed as an apprentice carpenter. He was born in Virginia and now lives in Northern California. (Photo: Rob Williamson for BuzzFeed News)
Russell Quinn (developer) is an independent technology producer at False Vacuum and partner at Sudden Oak publishing. He was previously employed as McSweeney’s Digital Media Director. Before that, he cofounded multinational digital agency Spoiled Milk and made tools for games consoles at Sony. In 2012 he co-created The Silent History with Eli Horowitz. His work has been recognized by Apple, Sundance, SXSW, Wired, Time, and Creative Review. Russell left the UK in 2005 and has lived in Denmark, Switzerland, Northern California, and Los Angeles.