What If a Girl in the Holocaust Had Instagram?
Maya Kochavi is the founder and CEO of StelloGirls, a New York-based Gen Z media company designed to empower the adolescent girls of America.
Mati Kochavi is an entrepreneur based in New York and Tel Aviv. He is the chairman and owner of AGT International, a leading Internet of things and data analytics company he founded in 2007. Kochavi is also the founder of Digital Clues, a company that works with intelligence, national security and law enforcement agencies to provide advanced tools for kickstarting difficult investigations. And of Vocativ, a digital journalism company that currently produces television shows and other premium content for such companies as NBC Universal, Showtime and Discovery, and Moonscape Ventures, a $120 million investment firm. In 2016, together with Ari Emanuel of William Morris Endeavor, he launched HEED, a digital platform that combines physical and digital experiences to change the way people interact with brands, talents and venues. His Kochavi Family Fund supports the building of facilities in Israel for children of all faiths with serious physical and mental disabilities.
ASK THE CREATORS
Why this? Why now?
Maya Kochavi : In 2019 we find ourselves in a dangerous situation, young people feel more disconnected from the Holocaust, anti-semitism is growing, and there are very few Holocaust survivors left to tell their stories first-hand. We knew we had to create a project that made the Holocaust feel relevant to the younger generation. If we teach the Holocaust to the younger generation on their terms, on their platforms and in their language, then they can become the new storytellers of our History.
What was the most challenging aspect for you?
It was very challenging to make sure that Eva’s instagram page felt like it was really curated and run by her. In order to get users to follow the account, the page needed to feel real, and her stories needed to feel authentic. It took us a great deal of time, thoughtfulness and sensitivity to find a balance between Eva’s real diary entries and what we believed she would have filmed and uploaded if her life was happening in 2019. Meanwhile, we also had to maintain the honesty of her story and a high level of respect and sensitivity in regards to the Holocaust.